User generated content (UGC) encompasses photos, videos, text and reviews that people – not companies- have shared on their personal platforms.
Take a moment and think of your personal Facebook or Instagram pages. Maybe you’ve shared a backyard patio photo with your outdoor patio furniture from Rona or new garden beds from Lyons Landscaping. Or, maybe it’s a family portrait at one of the back alley art murals downtown? If your profile is public, then you’ve created UGC. Your photos are human, authentic, and real.
A growing trend in digital marketing for business has been sourcing, and using UGC. This article – written by a content & marketing specialist – gives tips on sharing UGC for your business’ Instagram account. Click here to read.
By Tourism Kamloops
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