For Immediate Release
June 3, 2020, Kamloops, British Columbia – Today, YKAStrong launched a community campaign to inspire and ignite a movement to Support Kamloops. In recent months, many Kamloops businesses have pivoted to innovate their business models to stay afloat and others that were forced to close are beginning to reopen. The response to new health and safety protocols have many entering uncharted territory and require resident support to survive.
The Support Kamloops campaign will help to stimulate the local economy by encouraging Kamloops residents to support Kamloops businesses. With an imperative call to action to spend local dollars at Kamloops businesses, the campaign will explain how residents can participate in person or online, and why it is important that dollars remain in Kamloops.
The campaign will drive residents to www.ykastrong.com/support-kamloops for more information on how to engage with businesses. The site shares stories of businesses making a difference and provides links to businesses that are open throughout the city.
Residents are encouraged to share, over social media channels, by tagging @yka_strong on Instagram and using #ykastrong to join the conversation. Businesses and residents can download Support Kamloops messages and graphics to add to their own social media channels and on their websites. Posters can also be printed to display in windows and businesses.
Why Support Kamloops?
- Kamloops businesses are the backbone of Kamloops’ community and economy
- Support Kamloops enhances the community and supporting a Kamloops business contributes to the growth and health of our community
- Many Kamloops businesses have owners and key decision makers, who live and provide jobs in our community
- Kamloops businesses provide more support for local events, sports teams, and charities
The Support Kamloops campaign is spearheaded by Kamloops business leaders, working collectively to produce a streamlined communication and engagement strategy addressing COVID-19 and the effects on business in Kamloops. The group is comprised of leaders representing the Kamloops Chamber of Commerce, the City of Kamloops, Kamloops Central Business Improvement Association (KCBIA), North Shore Business Improvement Association (NSBIA), Venture Kamloops, Community Futures – Thompson Country, Kamloops Airport, Thompson Rivers University, Tk’emlups te Secwepemc and Tourism Kamloops.
Monica Dickinson | Tourism Kamloops | 250.819.0151
Jim Anderson | Venture Kamloops | 250.828.6818
Acacia Pangilinan | Kamloops Chamber of Commerce | 778.257.5900